The Appartamento has become a phenomenon

The Appartamento has become a phenomenon, and no wonder, because it is one of the events most innovative recent decoration sector, and for Lake, a new distribution channel for your products. It’s an original way to present the furniture of this Italian brand which imposes his personality in the panorama of the design of the home. Lake has been used the formula of the apartment in the past international lounge of the 2010 furniture of Milan, after the success of the 2009 Edition.

Lake then had the idea to fully equip a flat inhabited by workers with the signature products, open to receive concerted visits, to become a stage for exhibitions, classes of kitchen. The success was so great that in the edition of 2010 decided to look for another site and give life to a new apartment, this time, that if conceiving it as one project in the long term. The second floor of a building, became the new headquarters of Lake, with the intention of staying there for many years.

He moved some of its creators to transform housing in a laboratory able to interact with the visitors, who are the true engine of Lake. A House fully furnished by Lake but in which the color note have put its inhabitants, its visitors, young designers that expose their Paredes it

Alicante is already deck as the city which could accommodate a new apartment. The phenomenon also has only then begin the Appartamento has become protagonist of two books: “Temporary store: the strategy of ephemerality.” “How to understand a phenomenon of success and take advantage of their potential” and Appartamento Lake”. The apartment is a project that began as a parallel activity in the edition of 2009 furniture fair and that has ended up becoming in a phenomenon that not to grow.